One frustration buyers face when using multiple Smart TVs is app compatibility. Samsung, LG, and Sony TVs all use different software, which may or may not support the same apps. LG is filling a void in its TV's smart capabilities by embracing the Xbox app.

Microsoft's push to deliver Xbox gaming without requiring users to purchase Xbox hardware is set to continue in 2025,

Having first launched on Samsung TVs back in 2022, Microsoft is bringing its Xbox Cloud Gaming service to yet more television sets in 2025. This time around, Xbox is partnering up with LG to start streaming games on another batch of Smart TV devices later this year.

Xbox Cloud Gaming is coming to some LG TVs “later this year,” Microsoft and LG announced at CES 2025. When the feature is available, if you have an Xbox Game Pass Ultimate subscription, you’ll be able to stream games from the Xbox Game Pass library and select titles that you already own from the LG Gaming Portal.

If we buy Microsoft’s recent ad campaign logic that any Game Pass-running device is an Xbox, it’s time to congratulate LG smart TV owners: You’ll soon own an Xbox. (Yippee!!) Microsoft announced Monday that the Xbox app will arrive on LG’s latest smart TVs later this year,

Xbox is ringing in the new year by taking yet another step toward its promise of making everything an Xbox: by announcing it will add the Xbox app to LG TVs later this year.