“Everybody’s focusing on zero sugar,” CEO Rodney Sacks ... The post Can Monster and Red Bull hold their ground as energy drink market goes sugar-free? appeared first on Invezz ...

Once synonymous with the energy drink industry, Red Bull GmbH and Monster Beverage Corp. are losing ... more than half the US market — as new sugar-free brands surge in popularity.

This—the Original Zero-Sugar Monster Energy—was the blue. And unlike other OG flavors that haven't stood the test of time, ...

F1 fans might soon see a big change for Lewis Hamilton off the track, as rumors mount about him landing a huge new sponsor ...

The overall energy drink market’s rapid expansion ... “Everybody’s focusing on zero sugar,” Monster’s Sacks said on an investor call earlier this year. “But we do believe there is ...

(Bloomberg) -- Once synonymous with the energy drink industry ... While Red Bull and Monster have offered sugar-free versions for some time, these were mainly aimed at calorie-conscious men ...