Call me Nicki because I’m killing the Monster beat. The Ultra line has been expanding consistently over the past few years. But there are 15 flavors on shelves right now, so it’s time to say ...

The company also believes there’s a market for sugared drinks. “Everybody’s focusing on zero sugar,” Monster’s Sacks said on an investor call earlier this year. “But we do believe ...

While Red Bull and Monster have offered sugar-free versions for some time, these were mainly aimed at calorie-conscious men as they aged, rather than the broader health-conscious market.

Once synonymous with the energy drink industry, Red Bull GmbH and Monster Beverage Corp. are losing ... more than half the US market — as new sugar-free brands surge in popularity.