Nikeは最新の業績発表で、パフォーマンスマーケティングへの支出を削減し、ブランド構築を重視する新たな方針を示した。スポーツを軸とする姿勢も明確にしている。

Playtime isn’t over yet! Nike is re-introducing the joy of sports with a new mission to make fitness fun again – it’s called Nike Play New. Kids have always found creative, spontaneous and ...

Today, Nike’s mission statement reads, ‘To bring inspiration and innovation to every athlete’. This may have evolved from Phil Knight’s first shoe, but at the heart of it, the purpose has remained ...

Our team is ready to go, and I’m confident you will see more moments of Nike being Nike again,” Hill said in the earnings statement. CFO Matthew Friend said the company is making “progress in shifting ...

Yes, celebrity endorsements are designed to sell products. But Serena Williams’ Nike ad is also a powerful rebuke to the racism and sexism she’s faced over the years. Hysterical. Dramatic.