'We lost our obsession with sport': New Nike CEO outlines vision to turn around iconic brand
A Nike rebrand is not only imminent but necessary as the brand has "lost its obsession with sport," new CEO Elliott Hill said ...
Nike has had a rocky year — here's why a comeback will take time
Nike is the world’s largest sportswear brand but the company has struggled this year. Can Nike's new CEO Elliot Hill turn ...
Front Office Sports on MSN8d
‘Stubbornly High’ Inventory Slowing New Nike CEO’s Turnaround Mission
Our team is ready to go, and I’m confident you will see more moments of Nike being Nike again,” Hill said in the earnings statement. CFO Matthew Friend said the company is making “progress in shifting ...
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Nike's new mission: to inspire a lifetime of play
Playtime isn’t over yet! Nike is re-introducing the joy of sports with a new mission to make fitness fun again – it’s called Nike Play New. Kids have always found creative, spontaneous and ...
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Serena Williams’ Nike ad isn’t just marketing – it’s a mission statement
Yes, celebrity endorsements are designed to sell products. But Serena Williams’ Nike ad is also a powerful rebuke to the racism and sexism she’s faced over the years. Hysterical. Dramatic.