The collaboration will integrate Puma's physical and digital stores, streamlining processes and empowering store associates.

You might not have heard of the German brothers Adolf (Adi) and Rudolf (Rudi) Dassler, but you have heard of the companies they founded: Adidas and Puma. So how did two brothers, both alike in ...

PUMA, one of the world's leading sports brands, has chosen Sitoo to power its stores globally and enable a unified shopping ...