But Toys R Us failed there too. When it comes to toys, brand loyalty is to the manufacturer. You want to buy a box of Playmobil, a Barbie doll or a Scalextric set - it doesn't matter who you buy from.

The toys, that are part of Playmobil's City Action series, depict a bank robbery and a bike chase. They're recommended as suitable for children from the age of 4 and are stocked in major retailers ...

Playmobil’s parent company had a history stretching back to the nineteenth century, and built large plastic and metal toys ...

NORRIDGE, Ill. – It’s the return of a former retail giant. The line for the Norridge Toys ‘R’ Us started forming at 4:45 a.m. Saturday. Moms and dads were feeling nostalgic. “For me it does.

Toys R Us is coming back to life — this time, as a haunted house full of the undead. An abandoned Toys R Us store in Queens, New York, is the site of a 50,000-square-foot haunted house ...

Toys "R" Us has confirmed the opening of a new store in the city centre. Toys "R" Us, which is now owned by WHP Global, is ...

The rumors are true: Toys "R" Us, the iconic toy store of the 1990s, is reopening some brick-and-mortar stores across the country, including its first standalone store inside at a suburban Chicago ...

Toys R Us could be forced to go into administration later this week at a time when the UK toy industry is booming, according to an expert. But what has gone wrong and what is behind its fall from ...

The Toys of Joy holiday campaign implements a variety of in-store holiday activities and events that emphasize interactive ...

The licensing and brand management firm that controls the Toys R Us brand is bringing back another member of the R Us family. It plans to open a Babies R Us flagship store at American Dream mall ...

Joan Verdon is a veteran retail reporter based in Northern New Jersey. Toys R Us is following in the footsteps of the biggest toy manufacturers and creating entertainment content to grow its brand.

Toys 'R' Us marked the grand opening of it first standalone location in the Chicago area with much fanfare on Saturday. Shoppers packed Harlem Irving Plaza in suburban Norridge, hoping to be one ...