You know how these things get started: One person hears a rumor, then tells two people, who in turn tell two people, and so on. Print marketing is especially ...

One of the biggest misconceptions among marketers regarding print marketing is that all fonts that look great online will translate cleanly to print. Unfortunately, that isn't the case. Differences ...

For years, many have claimed that print is dead, replaced by the rapid rise of digital marketing. But is that really true? Let’s take a closer look at both forms of marketing to uncover the truth.

Kevin O’Donnell, production marketing manager UK, Ireland and the Nordics at Xerox, says that while 2024 was a tough year for ...