Sportswear brand Reebok used a multimedia strategy to change the sexist nature of the narrative for women's fitness in India and close the gap on market-leader Nike. This is the story of how Reebok ...

Sportswear brand Reebok used a multimedia strategy to change the sexist nature of the narrative for women's fitness in India and close the gap on market-leader Nike. For two decades, Nike has been the ...

and it means the world to me to have Reebok's full support and confidence with this shoe and overall partnership. A signature ...