Let’s be real: Rolex could price its steel watches a lot higher than it does. Demand continues to far outpace supply when it ...

Officially named the Oyster Perpetual Cosmograph Daytona, the Rolex Daytona has a rich history intertwined with motorsports, celebrity culture, and horological innovation. “At Daytona ...

Rolex has hiked prices by up to 15% in a new year adjustment driven by rising costs, particularly for gold. For Swiss ...

Rolex has hiked prices by up to 14% in a new year adjustment driven by rising costs, particularly for gold. For Swiss ...

The 2025 racing season at Daytona International Speedway will kick off with its annual sports car extravaganza — the 63rd running of the Rolex 24 at Daytona. The Roar Before the Rolex test session ...

The highest price on the night went to a vintage John Player Special Rolex Daytona in yellow gold and black ... and pink gold, as well as platinum, the Day-Date quickly became a symbol of luxury and ...

The top professionals are rated P, for Platinum. Next is G ... the No. 57 Winward Racing Mercedes-AMG car. The 2025 Rolex 24 at Daytona takes the green flag on Saturday, January 25th, preceded ...

Sports-cars, specifically, and the long weekend of testing, Jan. 17-19, ahead of the following week’s Rolex 24 at Daytona. And with hot laps nearly within earshot, NASCAR’s sports-car cousins ...

That philosophy is a major reason why Trackhouse announced on December 12 that it will compete in the famed Rolex 24 at Daytona – the first major international motorsports race of the 2025 season.