Rolex quietly raises prices more than 8% after gold bashes through new records
Rolex implemented its annual price hike on Jan. 1, which saw the tag on some white, yellow, and Everose gold watches in its collection rise more than 8%. The change comes after a record-breaking year for gold,
Rolex Raises Watch Prices in the US and UK for 2025
Another popular Rolex reference, the Daytona, went from $15,100 USD in 2024 to $15,500 USD for its steel and Oyster bracelet option — a noticeable increase of $400 USD (around 2.6%). A similar change is also reflected in the UK market, with the same reference now retailing at £13,600 GBP, which is 3% more than its £13,200 GBP price tag in 2024.
Rolex begins 2025 by raising prices up to 8% on select models
This year’s increases are notably larger than last year’s. Rolex raised prices on some precious metal models by about 4% in the United Kingdom at the start of 2024.
Rolex rings in New Year with price hikes as gold surges
In a move reflecting the surging value of gold, Rolex SA, the titan of Swiss luxury watchmaking, has initiated a significant price increase on some of its most sought-after timepieces. This adjustment,
Gold Price Surge Pushes Rolex to Raise Prices for Iconic Watches
Amid gold's record-breaking 27% surge in 2024, Rolex SA increased prices on select luxury models, with precious metal timepieces rising by up to 8%. The yellow gold GMT-Master II now costs €44,600.
Rolex hikes watch prices by as much as 8% after gold surges
Rolex usually increases its prices at the start of the year, but 2025 saw substantial hikes. Rolex raised prices on some precious metal models by about 4% in the UK at the start of 2024.
Buying a Rolex watch just got more expensive
Models that saw price hikes included the yellow gold Day-Date watch with a 40-millimeter black dial, which increased from €41,000, or about $42,090, to €44,200 on Wednesday, B
Rolex watch prices are through the roof this year. Thank surging gold costs
Rolex watches, which aren’t known for their affordability, are getting even more expensive this year with the soaring price of gold to blame.
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