Shein and Abercrombie are disrupting the $14 billion bridal gown market with cheap dresses—but where brides save, the world is paying full price
Brands that teens once heralded as the epitome of trendy and fast fashion—think Abercrombie, Forever 21, and Shein—are now ...
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Shein: The secretive Chinese brand dressing Gen Z
It's a familiar sight scrolling through YouTube, TikTok and Instagram: A teenager dumps a "haul" of clothing from Shein on her bed, trying on each outfit in turn for likes and followers.