BBC3y
Shein: The secretive Chinese brand dressing Gen Z
who started out in digital marketing and selling wedding dresses online. With a shortened name, Shein (pronounced She-in) started out in its current form five years later. Although it's based in ...
Business Insider1y
Shein has filed to go public and is reportedly seeking up to $90 billion valuation. Here's how the fast-fashion brand chartered a meteoric rise.
For those unfamiliar with the brand, here's how Shein chartered a meteoric rise. Shein sold wedding dresses before it became a fast-fashion retailer Billionaire founder and CEO Sky Xu started the ...