By Glenn Peoples A year ago, SiriusXM launched a new streaming app filled with original and licensed content from its satellite radio service and set the price at $9.99 — far below the roughly $ ...

Streaming is referred toas “a companion to the Company’s Core Automotive Offering” — a clarifying statement which reorders the company’s go-forward priorities. No regrets, however; Sirius credits ...

Just over a year ago, US satellite-radio firm SiriusXM launched its Next Big Thing: a $9.99-a-month ‘Streaming All Access Plan’ combining music, talk and podcasts, and sports. How has that gone? Well, ...

SiriusXM has outlined a new strategic plan that will include $200 million in cost cuts and pivoting resources away from streaming. “At SiriusXM, we are focusing on the strengths that set us ...

Satellite audio firm SiriusXM is aiming to trim costs by $200 million in 2025 as it shifts away from streaming and refocuses on its core automotive market. The news, announced in a press release ...

SiriusXM has detailed some big changes that are coming for its strategic focus, shifting away from trying to capture streaming audiences to focusing on its core business—auto listeners.

The company will also move its marketing and other resources away from “high-cost, high-churn audiences in streaming." By Caitlin Huston Business Writer SiriusXM has appointed a new chief ...

By Elizabeth Dilts Marshall Nearly one year after launching a new streaming app, SiriusXM Holdings announced on Tuesday it is moving away from streaming and doubling down on the people who pay for ...

The company will also move its marketing and other resources away from “high-cost, high-churn audiences in streaming” to its “core revenue-generating segments,” namely its in-car subscribers. “As 90 ...

(Still frame courtesy SiriusXM, Graphic by The Desk) Satellite and streaming audio company SiriusXM has revised its financial guidance for next year, with the organization saying it expects to bring ...