Smartwool was founded in 1994 by ski instructors Peter and Patty Duke The Dukes started making merino wool ski socks in their Steamboat Springs garage Smartwool is the best-known merino wool ...

Like the socks this brand built its reputation on, the Smartwool Merino 150 base layer uses Merino wool – a material that's often used for outdoor apparel, being breathable yet warm, and ...

Sonaike often recommends Smartwool socks to her patients since ... and cushioning. For hiking socks, merino wool was the hands down winner. “It’s so much better than cotton,” says Sonaike.

Cutting-edge 3D fabric technology keeps wearers comfortable and freely moving toward any cold weather adventure.

Smartwool was one of, if not the, first brands to use Merino wool in socks and this experience shines through in the socks they design for various sports. They offer a mind-boggling array of ...

But Ortovox and Minus33 aren’t the only brands tapping into the power of wool. Smartwool began sourcing Merino fibers in 1994. Icebreaker was founded in New Zealand in 1995 based on natural ...

Smartwool is perhaps best known for its epic socks, but the brand also makes plenty of other warm pieces for winter, like these unisex joggers made with 100% Merino wool. Even the elastic interior ...

Smartwool, the Denver-based brand known for comfy thermals, socks and accessories ... Smartwool's secret lies in the combination of Merino wool, the moisture-wicking fabric that both warms ...