It's one of the few hat brands that have reached icon status. So what made Stetson so iconic? And is that why these hats are so expensive? More from Retail Stetson cowboy hats are an iconic ...

He also owns an American Stetson, the most famous brand, which he uses for formal occasions. “I’ve gotten used to people pointing at me and wanting to talk about my hat. Wherever I go in the world, ...