That accolade – by some margin, in our opinion – goes to the Swatch MoonSwatch. It could have been dismissed as a parody; perhaps an April Fools joke mistakenly released a couple of weeks early.

The MoonSwatch took the watch world by storm earlier this year, with thousands of watch fans all over the world (plus plenty of hopeful resellers looking to make a quick buck) queuing overnight to ...

When Swatch and Omega released its game-changing MoonSwatch in 2022, demand was so high that it wasn’t long before the pair ...

Swatch has a real knack for crush-worthy collectable watches that almost exclusively land on the affordable end of the spectrum (unless you're in the market for rare MoonSwatches). And the entry ...

Eleven MoonSwatch “rolling planets” started their journey on July 12 from the Swatch Global Headquarters in Biel, Switzerland, and tour Europe, stopping at must-see and unexpected destinations and ...

But perhaps their biggest difference is the way Swatch treats the two product lines. The MoonSwatch, even two years after its groundbreaking release, remains the jewel in Swatch’s crown. Every new ...

“The collection still dominates our watch category – out of the top 25 best-selling watches on StockX in 2023, 17 are from the Swatch x Omega collaboration.” The popularity of the MoonSwatch ...

A luxury watch is an investment accessory that will pay dividends - but the horological language that surrounds this ...