Last week, Vogue magazine and the racket sports brand, Head, unveiled a tennis collection that the fashion magazine said took two years to create. Women's apparel brands like Free People and ...

These brands seemed to market their tennis apparel solely on “four-way-stretch” (hardly a compelling USP). With my advertising hat on, I immediately saw an opportunity for EXEAT—a luxurious ...

“The playbook for a lot of the cool brands nowadays is turning to ... Crafting women's apparel is part of the tennis experience for Psycho Bunny. When debating how to enter the sport, Cesvet ...