We observe their behavior and we mimic that behavior. In short, we do what they do. This theory is also known as social cognitive theory. Social learning theory, developed by psychologist Albert ...
The non-player character (NPC) theory shows how popular culture's misunderstandings of human cognition mirror flawed ideas ...
Modern portfolio theory is a prescriptive theoretical model that shows what asset class mix would produce the greatest expected return for a given risk level. Behavioral finance instead focuses on ...
What does Einstein's theory of relativity have to do with customer experience ... That formula is based on two key observations from the world of behavioral economics. First, the memory of an ...
(See “Daniel Kahneman: The Thought Leader Interview,” by Michael Schrage, s+b, Winter 2003.) The application of behavioral finance theory to corporate finance is now attracting the attention of a ...
DARPA’s Theory of Mind program combines AI and human expertise to predict adversaries' behavior, enhancing national security ...