The cereal aisle is colorful, vast, and brimming with possibilities. Sometimes too many possibilities, leaving you ...

Characters like C-3PO from Star Wars and Steve Urkel from TV's Family Matters became so recognizable, they even warranted their own cereal brands in the 1980s. You knew a movie or TV show was ...

General Mills Inc., known for cereal brands such as Cheerios, made its fifth acquisition in the pet food sector since 2018 by ...

A beloved cereal is coming back to select shelves for a certain amount of time. And it’s a cereal that has been discontinued ...

The cereal company’s plans to replace aging technology is taking shape, with $96 million spent on infrastructure so far this ...

Of the company's six core cereal brands, which represent about 70% of total sales, five brands either grew or maintained market share, with Frosted Flakes and Raisin Bran continuing to be the ...

Box of Crispy Rice next to a bowl of cereal. - Sam Zwick/Static Media Cereal brands love to lean into adjectives as part of their name. "Crispy" and "crunchy" show up often. Just once, I want ...