In the evolving world of fragrances, a quiet revolution is underway. Niche perfume brands, once relegated to the shadows of their mainstream counterparts, are now experiencing a surge in demand.

Niche fragrances are curated by an in-house perfumer and characterized by creativity and unique formulation. While niche fragrances would initially be created for a select few, the market for ...

It can be a headache (literally) to go into a store and sniff through a hundred fragrance options when trying to find the ...

From sandalwood to the smell of the first rain, niche home and personal care companies are looking to fill a gap in the mass-premium segment of the fragrances market as consumers across age groups ...

who specializes in playfully highlighting niche fragrances to her gourmand-loving followers. Her creation is a milky lychee, apricot and rose cloud. Caroline suggests layering with the brand’s ...

These scents have earned museum rights. Emily Orofino has over a decade of experience working in beauty. You can find her work on sites such as Harper’s Bazaar, Byrdie, Editorialist, POPSUGAR ...

They don't advertise and they are largely unknown to the general public but niche perfumes are able to command prices of ...

No place is more suitable for the acquisition of such fragrances than The Scent Room. We confidently make such a claim because The Scent Room happens to be the only store of its kind in the Dallas ...

They don't advertise and they are largely unknown to the general public but niche perfumes are able to command prices of hundreds of dollars from men and women seeking to stand out. Produced in ...