An curved arrow pointing right. The ModiFace mobile app and mirror let you try on makeup virtually, and in real time. Story and editing by A.C. Fowler Follow INSIDER Design on Facebook Follow ...

What once seemed a far-fetched expansion may now be the perfect addition to one technology company's portfolio. Perfect Corp, ...

In a reflection of augmented reality’s growing role in beauty, Sephora is bringing the technology to a wide audience via a new application feature that enables users to virtually try on ...

The result? An unmatched hyper-real online shopping experience. The standout feature of the new website, Virtual Makeup Try-On, presents augmented reality in a new avatar. This tool allows users ...

Beauty and mobile Augmented reality has made ... audience via its Virtual Artist app feature that enabled users to virtually try on different lip shades in January (see more).