SportsPro brings together industry leaders from the likes of Uefa and Pledgeball to explore why brands are increasingly investing in sport for good campaigns.

Amerant in Coral Gables has relied on partnerships with South Florida athletic franchises to build brand awareness and help ...

According to Nike, Miller will lead the company's athlete, league and federation portfolio and play a part in Nike's goal of ...

The moves come the same month that CEO Elliott Hill started work and signal Nike will continue its renewed focus on sports.

With Miller’s appointment, Rob Leinwand, currently VP, deputy general counsel, will succeed Miller as EVP, chief legal ...

Upstart sports drink brand Recover 180 added a number of NBA players to its roster of brand endorsers ahead of the 2024-25 ...

Charles Barkley had to remind Reggie Miller who his shoe sponsor was before Reggie agreed to autograph the 12 Team USA hats ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 0 sec ago 5 hours 48 min ago By Jesus Lara - 6 hours 4 min ago By Jack Neff - 7 hours 53 min ago By Bradley ...

Hard Rock Bet partners with Duffy's Sports Grill to explore several marketing opportunities. Oct. 28, 2024: Florida's Seminole Tribe partners with West Flagler, ending its lengthy legal dispute ...

How did the creative team for the Boston Celtics pick 'Different Here' as its motto? And why did they decide to bring it back for another season?

Beginning July 1, 2025, Cincinnati Athletics will bring multimedia rights representation (MMR) in-house. The Bearcats will forgo using an exclusive third party and directly sell their own sponsorships ...

The Vegas Golden Knights are taking advantage of their new territorial broadcast rights in Arizona, with live games on Scripps Sports.