Under Armour hosted a community celebration this past weekend to mark the official grand opening of its UA Flagship Brand House at Baltimore Peninsula. The new 24,000 square-foot store is situated on ...

The athletic giant held a grand opening celebration on Dec. 7 for the UA Flagship Brand House at Baltimore Peninsula, which ...

Now, let's get to the news. Under Armour has opened its new flagship Brand House at Baltimore Peninsula. The store, open to the public, measures 24,000 square feet in the apparel maker's new ...

and commercial functions to increase brand affinity. Engage Under Armour's underdog positioning infused with resilience and grit through our Sports House positioning in all aspects of storytelling.

President and CEO Kevin Plank emphasized the company's commitment to strengthening the Under Armour brand and ensuring consistent execution. "As a global Sports House, we are hard at work putting ...

The first to embody our ‘Sports House' retail concept, this new flagship store will serve as a beacon for future brand houses and reflects Under Armour's ambition to put the athlete and consumer ...

and commercial functions to increase brand affinity. Engage Under Armour's underdog positioning infused with resilience and grit through our Sports House positioning in all aspects of storytelling.