UAA's focus on premium products, customer loyalty and operational efficiency positions it for long-term growth and ...

Under Armour hosted a community celebration this past weekend to mark the official grand opening of its UA Flagship Brand House at Baltimore Peninsula. The new 24,000 square-foot store is situated on ...

The first to embody our ‘Sports House' retail concept, this new flagship store will serve as a beacon for future brand houses and reflects Under Armour's ambition to put the athlete and consumer ...

In October 2023, Fox became the first NBA player to sign an endorsement deal with Golden State Warriors star Stephen Curry’s ...

and commercial functions to increase brand affinity. Engage Under Armour's underdog positioning infused with resilience and grit through our Sports House positioning in all aspects of storytelling.

The shoe can be purchased for $120 at UA.com, Under Armour Brand House locations and Dick’s Sporting Goods. Under Armour said “The Beam” colorway is named for the Kings’ famous rallying ...

"Today, we reviewed our plans to enhance and fortify the Under Armour brand, highlighting our seasoned leadership team's commitment to ensuring consistent execution with improved alignment, clarity, ...