Under Armour hosted a community celebration this past weekend to mark the official grand opening of its UA Flagship Brand House at Baltimore Peninsula. The new 24,000 square-foot store is situated on ...

UAA's focus on premium products, customer loyalty and operational efficiency positions it for long-term growth and ...

The first to embody our ‘Sports House' retail concept, this new flagship store will serve as a beacon for future brand houses and reflects Under Armour's ambition to put the athlete and consumer ...

and commercial functions to increase brand affinity. Engage Under Armour's underdog positioning infused with resilience and grit through our Sports House positioning in all aspects of storytelling.

"Today, we reviewed our plans to enhance and fortify the Under Armour brand, highlighting our seasoned leadership team's commitment to ensuring consistent execution with improved alignment, clarity, ...