Fabric is the foundation of any brand’s success, and for Lululemon and Vuori, it’s where the paths diverge. Since its inception, Lululemon has produced supportive performance gear using a ...
Vuori is far behind the leaders in both realms, but then the market share leaders had a big head start. Joe Kudla founded Vuori only in 2014, while Lululemon got started in 1998 and Nike back in 1964.
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