Now wool’s getting enhanced, as companies embrace the power of wool through a variety of fresh approaches. We’re seeing various forms of wool—yeah, even alpaca wool is a thing—and new ...

In the drought-ravaged western U.S., farmers are using wool to conserve water and replace synthetic fertilizers.

Sheep producers are hopeful for a better wool market in 2025 after several challenging years. The wool industry has faced ...

In July, Woolmark+ creator, the Woolmark Company, unveiled its first recycled wool specification to support the shift towards ...

Vikki Berntsen and Farrah Peck of The Falkland Islands Wool Company attended the 88th Congress of the International Wool Textiles Organisation (IWTO) last month, along with Adam Dawes of the ...

Fiona Yue is the CEO of Merino & Co, a Perth-based wool company newly listed on the ASX. Trevor Collins As Chinese yarn and fabric suppliers scramble for new and backdoor ways to continue to ...