The B2B software firm beat the British Heart Foundation’s ‘Streams of (un)consciousness’ to take home the top prize.

Breast Cancer Now is on a mission to use its owned and shared channels “more holistically” to grow awareness and urgently” ...

From Oasis’s dynamic pricing to Jaguar’s rebrand, Mark Ritson shares his top five marketing moments of the year.

The insurer has launched three digital-first motor insurance products, specifically designed for the price comparison market.

Gamification, consistency and online engagement have paid off for brands this Christmas as Aldi and M&S tie for the favourite ...

The retailer has regained the top spot as the UK’s favourite Christmas ad, overtaking Aldi and M&S in joint second place.

The B2B software firm beat the British Heart Foundation’s ‘Streams of (un)consciousness’ to take home the top prize.

Brands today have to balance competing needs: more digital content to drive engagement, but also more consistency to drive ...

AI in marketing is no longer just about automation – it’s about reigniting creativity and transforming how ideas come to life ...

Peloton has restructured its marketing function, changed its operating model and identified new customers. Its CMO, Lauren ...

Much progress has been made in traditional media to stamp out everyday sexism in marketing, but social media is fuelling ...

Celebrating its 50th anniversary, Baileys is looking to drive salience despite being one of the most well-loved spirits ...