Named brands like XPS and Inspiron will now fall under size categories. Plus, Dell expanded its partnership with AMD.

In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off the iPhone's Pro and Pro Max naming conventions.

Dell kills off its XPS brand to be more like Apple: announces new Dell, Dell Pro, and Dell Pro Max systems with Base, Plus, Premium tiers.

Dell Technologies has introduced a new lineup of AI-enabled personal and professional computing devices aimed at simplifying customer choices. The portfolio includes laptops, workstations and desktops,

Dell Pro Max takes a bow. The first models in the new mobile workstation series are the Dell Pro Max 14 and Pro Max 16, designed for intensive workloads and multitasking. Both fea

The M4 Pro is 84 percent faster than the M4 in the PugetBench Premiere Pro video benchmarks, and the M4 Max is an extra 39 percent faster on top of that. (Of course, the large amount of RAM in our test units is also pulling extra weight with video and photo work.)

At CES 2025, Dell Technologies introduced new products emphasizing innovation, sustainability, and performance. The updated portfolio includes redesigned devices with enhanced performance, extended battery life, advanced silicon innovations, and AI accelerators.

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of thousands of customers."

So long XPS, au revoir Inspiron, later, Latitude. Dell is officially giving its existing PC brands the boot at CES 2025 and moving to terms that normal people will actually understand: Dell, Dell Pro and Dell Pro Max.

Dell executives say they want to make buying easier for consumers by simplifying the process. CEO Jeff Clarke stated that customers prefer names that are easy to remember and pronounce. The company says the decision is supported by research involving "tens of thousands of customers.