As a result, athletic, sporting goods, and athleisure brands thrived. And now, they're focusing on bringing their brands to customers in real life. The sporting goods industry has grown ...

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CEOs of beverage companies producing non-alcoholic beers say buying trends point toward moderation in Americans' drinking ...

But by the early 2000s, athletic brands were saturating the market and Champion began to fall behind juggernauts like Nike, Adidas, and New Balance which were popular for their sneakers.

Opinions expressed by Forbes Contributors are their own. Sarah Boyd writes about fashion, beauty and influencers. Since the NCAA, which governs college athletics, allowed athletes to start earning ...

CMO Andrew Katz explains how a new multimillion-dollar campaign addresses the entrance of more "big guys" into the nonalcoholic category.

In the study - which collected responses from 9,500 shoppers in 42 states, with an average age of 15.8 years old - researchers pointed to the continued popularity of athletic brands among young ...