The new sugar-free toothpastes are available in fluoride and fluoride-free and they are burst with refreshing flavours ...

The best organic toothpastes from top brands like Marvis and Davids are beloved by top dentists and beauty editors alike.

Brand innovation and extension are strategies that aim to leverage the existing equity of a brand to create new products, services, or markets. However, not all brand innovations and extensions ...

Tom's of Maine is marketed by its parent company, Colgate, as a natural, healthy brand of toothpaste. But is this "natural" toothpaste as good for you as its marketing team claims it to be?

The best toothpastes for adults have fluoride, according to dentists. Shop toothpaste with the ADA Seal of Acceptance from ...

For this story, I talked to dentists about determining which toothpaste to buy and used their guidance to round up options made with fluoride from brands like Crest, Colgate and Sensodyne.

Key ingredients: Vegetable glycerin, baking soda, limestone abrasive Customer review: "I love this toothpaste! My teeth feel cleaner with Davids than with any other brand I've used. Clean ...

See reviews below to learn more or submit your own review. How do I know I can trust these reviews about Aquafresh Toothpaste? How do I know I can trust these reviews about Aquafresh Toothpaste?

This whitening toothpaste from Colgate contains millions of active oxygen molecules, the packaging states, and it's these that work to oxidize the stains on teeth. Our tester found it worked in just ...

Colgate-Palmolive is reviewing Chinese toothpaste brand Darlie as firms reassess race stereotypes in products. The name of the popular Chinese brand translates as "black person toothpaste".