Marketing Dive12 j
Coca-Cola affirms mobile strategy with interactive QR code push
Beverage giant Coca-Cola is placing QR codes on its packaging to further connect with new and existing customers on a much deeper level. The company partnered with ScanLife on the mobile initiative.
Marketing Dive12 j
Coca-Cola drives engagement for new campaign through mobile bar code implementation
Coca-Cola is placing mobile bar codes on its soda cups in restaurant chains such as McDonald?s that let consumers vie for a chance to win a trip to next year?s NCAA Men?s Final Four. The company is ...