CRN Australia2 lá
Dell debuts revamped PC lineup at CES 2025
The Dell, Dell Pro, and Dell Pro Max is a “good, better, best” naming convention that Dell hopes will make it easier for ...
brandequity.economictimes.indiatimes3 lá
Dell unveils Apple-like rebrand in bid to make PCs cool again
PC sales have been anemic for years following a buying frenzy toward the beginning of the pandemic. Dell and peers HP Inc.
Dell PCs have, so far, featured product names based on their commercial and consumer lines.
The new naming scheme marks a major shift toward AI for Dell, which has been showcasing over the past year how it plans to ...
Dell Simplifies PC Lineup With Apple-Like Branding: XPS, Inspiron Brands Are Gone For Good
Dell is rebranding its PCs by retiring names like "XPS" and "Inspiron" in favor of a simplified Apple-inspired system — Dell, Dell Pro, and Dell Pro Max.
Dell Kills Iconic XPS Brand in PC Purge
Dell today announced that it's rebranding and simplifying its entire PC lineup. But in doing so, it killed the iconic XPS ...
Dell 'dumps' branding across laptop lineup; goes the 'Apple way'
Dell has abandoned its long-standing XPS and Inspiron brands for a simplified tiered naming system: Dell, Dell Pro, and Dell ...
Dell Defends Against 'Apple Copycat' Claims In Naming New Computers: 'Pro And Max Are Not Exclusive'
Dell is streamlining its PC lineup, retiring iconic names like XPS and Inspiron in favour of a unified 'Dell' brand, mirroring Apple's naming strategy.
Sounds familiar? Meet the Dell, Dell Pro and Dell Pro Max computers
Decades-old product names for PCs such as “XPS” and “Inspiron” will be killed in favour of simplified branding around the ...
Dell Says Goodbye To XPS And Inspiron: Here’s What The Laptops Will Be Called From Now
Dell has the popular XPS and Inspiron series in the market but now the company wants a fresh start with Apple-like branding ...
Dell unveils Apple-like rebrand in an attempt to make PCs cool again
Alienware, the brand of gaming-focused PCs Dell acquired in 2006, is exempt from the renaming. Many of the new Dell-branded ...
'Easy to remember and easy to pronounce': Dell unveils Apple-like rebranding to drive sales
Decades-old product names such as “XPS” and “Inspiron” will be killed in favor of simplified branding around the word Dell in ...