The tie-up will allow advertisers globally to access video and display inventory across the audio streaming platform’s ...

As retailers enter the new year, they face a critical reality: simply having a retail media network is no longer enough.

A giant panda appeared on a spectacular 3D advertising display in China. Passersby were captivated by the animated animal ...

Professor Carl Mela found an algorithmic way to optimize prices in real-time bids and increase publishers' revenue ...

Banner ads will need to become smarter and more adaptable to fit into the seamless, tech-driven experiences that consumers ...

Marketeers use generation effects to bolster the memorability of ads. But what if its effects are laboratory illusions? And ...

A VisitBritain marketing campaign at Paris’s Gare du Nord station deployed a new touchscreen-enabled modular hologram wall ...

In today’s fast-paced digital world, marketing success relies heavily on efficiency, automation, and data-driven decisions. With an ever-expanding array of platforms and tools available, businesses ...

In Q3, display cost per mille (CPM) was up 39% year over year, aligning with typical seasonality trends as the end of the year approaches. The cost of social media advertising across Meta, TikTok and ...

An upset businessman from the Moot lost more than 40 advertising boards recently when the metro confiscated them.

Partho Ghose highlights the importance of transitioning the OOH advertising industry towards sustainability, discussing the ...

To court new programmatic buyers, SoundCloud is now selling its display and video ads via open auction and PMPs that combine multiple types of inventory.