And it’s why every fall, soda brands release difficult-to-pinpoint “mystery” flavors and tacitly encourage people to argue on ...

While you know exactly what you're tasting when you sip on tangy orange Fanta or gingery ... on what those flavors are. That hasn't stopped people from trying to solve the mystery, though.

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

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