General Mills slashed its annual profit forecast on Wednesday as the Cheerios cereal maker ramped up investments in promotions to attract cost-conscious consumers, sending shares down about three per ...

"They've always done promotions, so I think what this ... problem of the loss of prominence of breakfast cereal." Despite General Mills owning 45 different brands that cover everything from ...

(Reuters) - General Mills slashed its annual profit forecast on Wednesday as the Cheerios cereal maker ramps up promotions to attract cost-conscious consumers, sending shares down about 3%.

General Mills is launching Cheerios Protein, with each serving containing 8 grams of the nutrient. The cereal is available in two flavors, Cinnamon and Strawberry. The cereal giant said the ...