Rajeev Jain of DS Group explores the transformative power of experiential marketing in building lasting consumer connections ...

IKEA's largest franchisee ... Despite a 5.5% revenue decline to €41.8 billion, lower prices boosted store visits and online traffic. Ingka prioritized affordability, investing €2.1 billion ...

Brands are increasingly leveraging Augmented Reality (AR) to offer personalized shopping experiences, reduce product returns.

The SAGSTUA Ikea ... online at Flipkart or Amazon. 2. What is the size of a standard wooden cot? Standard crib or cot mattress dimensions dictate the size of the wooden frame. In India, the ...

With over $1.5 trillion in economic impact predicted by 2025 ( as per Gartner), emerging technologies are all set to ...

Angelo Young is a general assignment reporter. A new survey predicts by 2020 Chinese and Indians will together buy more of ...

Klippa Shopping Centre is thrilled to announce the upcoming launch of Soccer Experience @ Klippa Batu Kawan, Powered by IKEA, an exciting addition to its vibrant Batu Kawan destination.

Revenues for Ingka Group were down 5.5% from last year, at 41.8 billion euros, including IKEA retail sales of 39.6 billion euros, but the company said lower prices helped to drive store footfall ...

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However, IKEA struggled with supply chain issues and store closures. They shifted to online shopping, which helped, but the pressure hasn't let up. "Home furnishing is still down globally," Brodin ...

After Gammelgaard and Ikea’s then-product manager for sofas, Lars Engman, visited a factory that made metal wire shopping carts, they applied the technique to home furnishings. The pair designed ...