With an extensive catalog of affordable furniture pieces that leave room for endless customization, IKEA has woven its way ...

An IKEA catalogue launch is not the most exciting event. So to generate excitement, the brand invited world-record holding memory athlete Yanjaa to memorise the 2018 edition in its entirety. Her ...

Furniture giant Ikea has announced it will stop printing its traditional catalogue, one of the world's biggest annual publications, after 70 years. The company said "fewer people" were reading the ...

Retail giant IKEA has taken its 2010 catalog mobile with the launch of an augmented reality application for Apple’s iPhone. Mobile marketing agency Mobile Dreams Factory has brought the 2010 ...

A colorful and highly collectible shelving unit from Ikea’s 1985 catalog just got the reissue ... Pricing in the US has yet to be confirmed but the unit goes for 1,495 Swedish krona (about ...

IKEA is embracing omnichannel shopping with new mobile functionality that allows users of its mobile catalog application to save their favorite items as a shopping list to be used on the Web site ...

In 2019, IKEA US donated 100% of the retail price of each SAGOSKATT 2019 collection pieces sold to Save the Children’s relief and recovery efforts in the United States. The SAGOSKATT soft toy ...

It’s by understanding consumers’ fundamental emotional needs that Ikea future-proofs its business. From humble beginnings as a catalog retailer in 1943 under 17 year-old founder Ingvar Kamprad ...