According to Retail Express, the top ten new products that drove sales in 2024 were: Monster Energy Ultra Strawberry Dreams ...

Retailers have been kept on their toes in 2024 with a lively raft of brand extensions, new formats and punchy flavour ...

While Red Bull and Monster have offered sugar-free versions for some time, these were mainly aimed at calorie-conscious men as they aged, rather than the broader health-conscious market.

The company also believes there’s a market for sugared drinks. “Everybody’s focusing on zero sugar,” Monster’s Sacks said on an investor call earlier this year. “But we do believe ...

Once synonymous with the energy drink industry, Red Bull GmbH and Monster Beverage Corp. are losing ... more than half the US market — as new sugar-free brands surge in popularity.

Despite the challenges, Monster remains optimistic about the market for sugared drinks. “Everybody’s focusing on zero sugar,” CEO Rodney Sacks told Bloomberg, adding, “But we do believe ...

reducing added sugars and sugar alcohol intake, and consuming less ultra-processed foods (UPFs). Nearly half of consumers (46%) and 70% of nutritionists plan to reduce added sugars and sugar ...

Well, if you head out to the store, there’s a good chance you might not see the drink you are looking for on the shelves. And there’s a chance, too, that you might not find that drink again. And ...

It's been a full year since I made the decision to eliminate ultra-processed food and added refined sugar from my diet. Like many of us, I typically kick off each new year with a resolution to ...

It's been almost exactly 12 months since I decided to stop eating ultra-processed food and added refined sugar. Like many of us, I start most new years with some sort of resolution to improve my ...