Bowen, H. Kent, Robert S. Huckman, and Carin-Isabel Knoop. "New Balance Athletic Shoe, Inc." Harvard Business School Case 606-094, April 2006. (Revised June 2008.) ...

He’s credited New Balance’s approach to allowing athletes to be themselves as part of his excitement about the partnership. “He has many stories to tell, but so few stories known,” said ...

Catch up on the full highlights of the New Balance Indoor Grand Prix in Boston, the third stop of the 2024 World Indoor Tour Gold. To continue watching, please login to your World Athletics account or ...

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Joe Preston discusses how New Balance has moved on from the 2016 Trump controversy and his strategy to appeal to new ...

New Balance has jumped head first into the high school NIL game by signing five high school student-athletes in those states ...

ORONO -- The University of Maine and New Balance have announced a partnership that will last for the next seven years. The athletic brand will be the official athletic apparel and footwear provider ...

JJJJound and New Balance reunite to revamp another classic sneaker, but with a moody touch The post JJJJound and New ...

Worn by supermodels in London and dads in Ohio.' While you might be neither, New Balance’s famous tagline tells you all you need to know about the American megabrand. It’s cool. It’s practical.