Gauff debuted her second signature New Balance tennis shoe last season. On Christmas Eve, she unveiled two patriotic colorways of the New Balance Coco CG2.

Coco Gauff recently showcased Easter eggs in her new New Balance sneakers. The player is all set to begin her 2025 season by competing in the United Cup.

Coco Gauff has had to say goodbye to the shoes that helped her win her first ever tennis Grand Slam as the 20-year-old ...

Joe Preston discusses how New Balance has moved on from the 2016 Trump controversy and his strategy to appeal to new ...

New Balance has jumped head first into the high school NIL game by signing five high school student-athletes in those states ...

We all need to take a step forward to improve and feel on par with the efforts put into our craft. The post Coco Gauff ...

Amazon is getting in on the holiday deals for those in need of a new pair of comfortable kicks. For a limited time, the ...

Some folks are easy to shop for. They drop strong hints or create wishlists so people have at least a basic idea of where to ...

Coco Gauff has announced new customised sneakers for the 2025 United Cup, a product of her collaboration with New Balance. The world No. 3 shared photos and a video on social media showcasing her ...

These 13 Kate Middleton-inspired sneakers totally nail the rich mom aesthetic and they start at $23 — details!

This legacy continues to deepen, particularly for those who witnessed the golden era of basketball and hip-hop convergence.

The shoe style of grandparents everywhere is getting new love from Gen Z shoppers. So called geriatric designs have left ...