SHAQ: People look at them as endorsements ... Then I told my people, call Frosted Flakes or Fruit Loops, I'll be on the cover of that. I turned a lot of deals down because I'm an old school ...

SHAQ: People look at them as endorsements ... Then I told my people, call Frosted Flakes or Fruit Loops, I’ll be on the cover of that. I turned a lot of deals down because I’m an old school ...

But I’m not all that surprised since Shaq admitted to loving this breakfast cereal. Big Chicken is launching a new limited-time offer for their Frosted Flakes Shake. This new shake blends creamy ...

Shaquille O'Neal is bringing back Bass All-Stars to the same venue bigger than ever. The post Shaquille O'Neal Ditches Big ...

For a certain generation, it’s hard to imagine O’Neal as one of the greatest players. In his prime, he was a punishing, dominant athlete.

No, you can't take our frosted flakes, Shaq. ... You want me to go show you my box? No, I mean the frosted flakes, the frosted flakes box. I'm going to jail for this interview. Oh, my god." ...