F1 season concluded last month and Brundle has kept a low profile in recent weeks, but he has thrust himself back into the ...

Varsity Brands, the leading platform for team sports and spirit solutions, today announced that its divisions, BSN SPORTS and Varsity Spirit, have partnered with Snap! Mobile (Snap!) as its preferred ...

Liberated Brands, an apparel company with an estimated $1.2 billion in annual retail sales, is losing the licenses to design, ...

The deals ensure carriage of Paramount’s networks, including CBS, BET, Comedy Central, MTV, Nickelodeon, Paramount Network ...

Fubo will be combined with Hulu's live TV service and offer a new streaming package with ABC and ESPN channels.

Among the players switching brands is American tennis star Frances Tiafoe. The World No.17 started his career with adidas before signing with Nike in May 2016. Tiafoe wore Nike during his short run at ...

The Jaguar XK range is one of the most revered sports models in the world and, in the late 1990s, the brand decided to ...

Paramount Global and Comcast renewed distribution deals for Par’s portfolio of networks. They include Paramount+ with Showtime for Xfinity platforms.

KIBI Sports claims that it has onboarded over 20,000 athletes and 800 sports institutions and secured multiple sponsorship ...

The valuation of Inter Miami, which Beckham owns, and its association with Messi continues to rise. Besides Beckham, there ...

As soccer solidifies its foothold in North America, the partnership highlights the calculated synergy of pairing a burgeoning ...