That accolade – by some margin, in our opinion – goes to the Swatch MoonSwatch. It could have been dismissed as a parody; perhaps an April Fools joke mistakenly released a couple of weeks early.

When Swatch and Omega released its game-changing MoonSwatch in 2022, demand was so high that it wasn’t long before the pair ...

The MoonSwatch took the watch world by storm earlier this year, with thousands of watch fans all over the world (plus plenty of hopeful resellers looking to make a quick buck) queuing overnight to ...

Looking to buy one of Swatch's iconic MoonSwatches but don't know where to start? We've ranked the very best models available ...

The Omega x Swatch MoonSwatch Mission to Earthphase is one of our favourite launches of 2024 year because there's so much to love about it. Not only is priced under £300 (affordable last minute ...

But perhaps their biggest difference is the way Swatch treats the two product lines. The MoonSwatch, even two years after its groundbreaking release, remains the jewel in Swatch’s crown. Every new ...

This is partly thanks to a series of outside-the-box partnerships, including two sell-out collaborations with the Swatch Group’s premium sister brands, Omega and Blancpain. The MoonSwatch – a spin-off ...