Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.

Dell is rebranding its PCs by retiring names like "XPS" and "Inspiron" in favor of a simplified Apple-inspired system — Dell, Dell Pro, and Dell Pro Max.

Dell has abandoned its long-standing XPS and Inspiron brands for a simplified tiered naming system: Dell, Dell Pro, and Dell ...

Dell has the popular XPS and Inspiron series in the market but now the company wants a fresh start with Apple-like branding ...

LAS VEGAS, NV — Just ahead of the 2025 Consumer Electronics Show in Las Vegas, the company said decades-old names for PCs ...

The Dell XPS 13 brand has a long story of excellence. Dell may have retired this branding at CES 2025 but that doesn't mean ...

Dell announced that the XPS brand is dead, and its computers will have more straightforward names going forward.

At the CES 2025, Dell unveiled a significant overhaul of its personal computing lineup, retiring longstanding brands such as ...

Dell has made an interesting announcement at CES 2025 where the company has confirmed that its XPS brand is now dead.

Dell rebrands its lineup at CES 2025, replacing XPS, Inspiron, Latitude, and Precision with Dell, Dell Pro, and Dell Pro Max.

Dell kills off its XPS brand to be more like Apple: announces new Dell, Dell Pro, and Dell Pro Max systems with Base, Plus, ...

Dell announced a major rebrand for all of its PCs. And while the general intent is good, we think killing the XPS name is a ...