Honda, Japan’s No. 2 automaker, and Nissan aim to finalize an agreement by next June and establish the holding company by ...

Future phases of BSSP's campaign are planned for March, when ESPN will demonstrate its leadership in women’s sports coverage. BSSP will then tease the launch in the summer, and encourage fans to sign ...

Google said new privacy technology makes it safe for advertisers to use IP addresses, setting off a debate in ad tech land.

New Year’s is coming early for Planet Fitness this year. The gym chain is known for running a marketing campaign every Dec.

Honda, Japan’s No. 2 automaker, and Nissan aim to finalize an agreement by next June and establish the holding company by August 2026. They plan to take the new entity public around that time, pending ...

In partnership with Breaking and Entering Media, Ad Age is publishing takeaways from the “Breaking and Entering” podcast on ...

Amazon’s Amy Armstrong returns to the agency world following an earlier stint with IPG Mediabrands’ Initiative, where she was ...

Reaching Gen Z consumers remained a priority for many marketers in 2024—and some were more successful than others in doing so ...

Volvo Cars has awarded its global media business to Interpublic Group of Cos.’ Initiative following a competitive review ...

Pop-Tarts scores with toaster trophy and Puma defuses PR disaster—plus, why it was a bad week for Grubhub, T-Mobile and NFL ...

Garett Sloane is Ad Age’s technology, digital and media reporter. He has worked in newspapers from Albany to New York City, ...

A Harris Poll survey finds a majority of B2B marketers are looking to invest more in AI, social, video and podcast ...