Apple's clever tactics, from product design to psychological strategies, subtly encourage spending and shape its position as a global leader.

C charger with FindMy support to a case that makes the Apple Watch feel like an iPod, 2024 featured plenty of compelling new ...

Apple could release a heap of new products in 2025, including AirTag 2, the iPhone SE 4, the iPhone 17, and the iPhone 17 Pro ...

Apple plans to release as many as 20 or more products in 2025, including a new MacBook Air as soon as this month. Read more ...

NVIDIA has filed a patent for smart glasses featuring AR technology, which could offer a compact design that looks like regular glasses.