Dell New PC - Search News

Dell XPS brand is now dead, long live Pro & Pro Max

TechRepublic · 1h

Dell Phases Out XPS Branding for New Pro and Pro Max Laptop Tiers

Named brands like XPS and Inspiron will now fall under size categories. Plus, Dell expanded its partnership with AMD.

Business Insider on MSN · 23h

Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of thousands of customers."

PC Magazine on MSN · 1d

Preview: Changing Names, Dell's Business Laptops All Go 'Pro'

Here's everything you need to know about Dell's new business laptop lineup, and the PC maker's big 2025 rebranding effort.

Dell is refreshing and rebranding all of its PCs

Mashable on MSN · 1d

Dell is refreshing and rebranding all of its PCs: What all the new names mean

This rework marks a major shakeup for Dell's PC naming schema, which has used the Inspiron, XPS, Latitude, and Precision monikers since the 1990s. In consolidating its branding, Dell hopes to make it easier for consumers to figure out which device will best match their needs, streamlining the oft-complicated experience of buying a PC.

Dell killed XPS and rebranded its whole PC lineup

Dell announced that the XPS brand is dead, and its computers will have more straightforward names going forward.

PCMag on MSN · 1d

CES 2025: Dell Rebrands Its Whole PC Lineup—Now, It’s All Just ‘Dell’

No more XPS, Inspiron, Latitude? Yep. Dell is eliminating its well-known PC family names across its laptop and desktop PC stacks, aiming to simplify what's what for new customers.

18h

Dell Copies iPhone 'Pro', 'Pro Max' Naming Strategy for New PC Lineup

Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...

14h

Dell Revamps Its 2025 PC Lineup Under New Streamlined Branding

Dell announced a slew of new systems and peripherals at CES 2025, organizing them under the new Dell, Dell Pro, and Dell Pro ...

CRN13h

Dell Debuts Revamped PC Lineup At CES 2025

Dell has overhauled its PC product lineup by shunting nearly all of its PC models into three tracks: Dell, Dell Pro, and Dell ...

15h

So you're telling me Dell's new laptop rebrand isn't a joke?

Dell has taken pot shots at Apple in its ads before, and the brand is often seen as one of the Cupertino company's biggest ...

21h

A new Alienware Aurora 2025 model is coming, but I'm more interested in its Area 51 sibling that takes a "DIY approach to desktops"

Dell just revealed two new Alienware gaming PCs at CES 2025, but one of them could break the brand's upgradability curse.

Some results have been hidden because they may be inaccessible to you

Show inaccessible results