Iconic entertainment mogul and rapper Ice Cube has released his new single, “IT’S MY EGO,” featuring production from Grammy Award-winning, multi-platinum producer E-A-Ski. The track ...

Greg Nelson /Sports Illustrated This is an ego-and-control play, though he’s hardly the first to do it. It’s a tried-and-true move for basketball coaches who have been successful enough to ...

With its hard-hitting beat and sharp lyricism, "It’s My Ego" shows Ice Cube at his finest—blending the soul of classic R&B with the grit and flair of West Coast rap. The song takes listeners ...